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Audi Florence

With its dealerships in Empoli and Prato, the German car manufacturer represents the excellence of the Ingolstadt brand in the Florence area. The company strongly believes in the added value that Virtual Reality can bring to the advertising sector and, driven by a lively desire for experimentation and innovation, it proposed to Gold to make a short film to present Audi E-Tron to the public, in an unconventional way.

The idea and the 360° experience

Feeling just like being inside the passenger compartment.

The idea behind the Drive Your Style project was to stage an imagined art performance that could capture a significant number of details in a very small space. The VR short film, an original Gold production, was able to stand out at the Bright Festival 2019 event thanks to its versatility, receiving a very positive reception from the participants.

Bright Festival 2019

Bright Festival is a cultural event entirely dedicated to technological innovation. Thanks to the communicative potential of Virtual Reality, the public was able to enjoy an entertaining immersive experience, exploring the interior of the car in 360°, in which dancer Margherita Landi was performing in a game of perspectives and transformations; an artistic performance in which the spectators watching the projection of the short film became co-protagonists.